Best Practice: How will Google change impact law firm search results?

Asked and Answered

By John W. Olmstead, MBA, Ph.D, CMC

April 21, 2015 Google Update May Impact Your Google Ranking

Q. I am the managing partner with a 14 attorney firm in Cleveland. A friend of my just advised me that Google was coming out with a change to their search engine that might impact our website. Have you heard anything?

A. Yes. Google is making a change to their algorithm on April 21, 2015 that will favor mobile-friendly websites.

If your website is not truly compatible with the hundreds of millions of mobile devices out there your search ranking will be penalized. Google is drawing a line in the sand when it comes to mobile functionality and search engine results.

I suggest that you update your site as soon as possible. We are having to upgrade our site as well. Weblinx from the ChicagoLand area is doing our upgrade

Here is a link to a Google tool that will test your site.

Here is a link to other information regarding the Google update

I believe that a firm's website and its search engine optimization strategy is a top marketing priority for all law firms and worthy of appropriate investment to keep it working for you.

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John W. Olmstead, MBA, Ph.D, CMC,(www.olmsteadassoc.com) is a past chair and member of the ISBA Standing Committee on Law Office Management and Economics. For more information on law office management please direct questions to the ISBA listserver, which John and other committee members review, or view archived copies of The Bottom Line Newsletters. Contact John at jolmstead@olmsteadassoc.com.