Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the owner of a 14-attorney firm in the western suburbs of Chicago. I am 45 years old and I started my practice as a solo 10 years ago. The firm focuses on business litigation exclusively. Like many law firms the name of the firm is My Name, LLC. The firm has grown rapidly and we have been successful. However, I am concerned that I should be building more of a "firm brand" and the firm is too much about me. I would appreciate your thoughts?