Comparing scotch and bourbon regulations
By Chris Willis
June 2006
As with most any consumer regulation, regulations as to whisky face a dual challenge. It is important that customers not be deceived by the label, and that the common understanding of the terms used on the label corresponds to what is in the package. A further, and sometimes competing, goal, is customer satisfaction: ensuring that, within the regulations, room is made so that products are available which meet customers tastes.
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